{"id":2255,"date":"2015-12-21T00:00:00","date_gmt":"2015-12-21T00:00:00","guid":{"rendered":"https:\/\/dev.abes.com.br\/?p=2255"},"modified":"2015-12-21T00:00:00","modified_gmt":"2015-12-21T00:00:00","slug":"5-dicas-para-conseguir-um-investimento-anjo","status":"publish","type":"post","link":"https:\/\/dev.abes.com.br\/en\/5-dicas-para-conseguir-um-investimento-anjo\/","title":{"rendered":"5 tips for getting an angel investment"},"content":{"rendered":"
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\n\tBy Jo\u00e3o Kepler, winner of Microsoft's Spark Awards as the best angel investor of 2015
\n\t 
\n\tI have spoken in lectures and in several articles about the difficulties of entrepreneurs in finding an Angel Investor in Brazil or even understanding the moment to seek investment. In short, the entrepreneur needs to know is that he must prepare well before looking for an investment. An angel investor does not invest in one point, but in several points, invests in a progress bar in the timeline of a business.
\n\t 
\n\tThe ideal is to present your startup when it is at least in the validation stage or ready to maintain itself and grow. But one thing is for sure, the best time to seek angel investment is when you don't need it. In addition, a good team of founders and project development is a fundamental factor in this choice, because angel investors invest in people and not just in businesses.
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\n\tWell, I've prepared 5 tips to help you find the angel investor for your project.
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\n\t 
\n\t1) What does the investor ask the entrepreneur?<\/strong>
\n\t 
\n\tWhat's the opportunity?
\n\tWhat problem will your project solve?
\n\tWhat is the innovation? What are your differences from what already exists?
\n\tWhat's the solution? How will your business meet this need?
\n\tWhat is the market? What is the profile of the customers?
\n\tWhat features? How much money do you need, in how long and for what? Besides money, what else will you need?
\n\tWhat is the estimated revenue? What, how, how long and where does the gain and monetization come from?
\n\tWho are the market players? Who are the main direct and indirect competitors?
\n\tWhat hypotheses tested? What are the barriers to entry?
\n\tWhat is the stage of the project? Initial, prototype, ready, invoicing?
\n\tWhich team? Describe a brief history of each partner, main activities and interests in the business.
\n\t 
\n\t 
\n\t2) How to make a pitch?<\/strong>
\n\t 
\n\tThe recipe for a good pitch for investors is preferably in this order of slides: problem statement, solution, market, competitors, business model, demonstration, team, expectations, investment and a grand finale\/enchantment.
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\n\t3) How to get angel investment?<\/strong>
\n\t 
\n\tThere is no cake recipe, but depending on the stage of your project, there are some ways to find this \u201csponsor\u201d depending on the situation of the person asking me. Some examples:
\n\t 
\n\t\u2022 If it's just an idea in your head, look for acquaintances and relatives, they can be your angels and\/or participate in events like Startup Weekend.
\n\t 
\n\t\u2022 If it is a validated project, but still under development, look for a business owner who has an affinity or interest in your business as a priority, he can become an angel and\/or submit your project to an accelerator.
\n\t 
\n\t\u2022 If it is a ready-made project that needs traction, sell your service or product on the market (customers will be your investors); Participate in events and demonstrate what you do; Submit to the evaluation of experienced angels to have a "godfather" or perhaps a Deal Leader, to attract investment; Fundraise on an Equity Crowdfunding Platform.
\n\t 
\n\t\u2022 If it is a project that has scale, traction and revenue that needs to be internationalized, look for a senior investor who can help you bridge the gap with larger investment rounds. Keep in mind that successful and qualified investors have defined and\/or published INVESTMENT THESIS that filter deals and opportunities and you must first verify that your business fits what the investor is looking for.
\n\t 
\n\t\u2022 Depending on the value of your startup at the later stage, look directly for a seed or Venture Capital investment.
\n\t 
\n\t 
\n\t4) How long does it take?<\/strong>
\n\t 
\n\tThe process for the entry of an angel investor in your business can take 3 months or more, between the investor's interest until the terms are signed and the contributions begin. If you are in a hurry, it can frighten the investor, as this type of investment requires time to establish a partnership and mutual trust, or it can simply do or talk or grant things that you may later regret.
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\n\t 
\n\t5) What are the important things that the Entrepreneur has to worry about?<\/strong>
\n\t 
\n\t\u2022 Look for a mentor first for guidance, this mentor can bring experience and connections with investors in the market.
\n\t 
\n\t\u2022 Have a definite purpose, if possible even a cause.
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\n\t\u2022 Opportunity opens up to those who open up to it. Show up at the right events.
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\n\t\u2022 Maintain frequent interaction with investors not just to ask for money. Become a follower first and foremost.
\n\t 
\n\t\u2022 The best time to seek out an investor is when you don't immediately or desperately need his money. That scares! In this case, look for another type of financing or bank.
\n\t 
\n\t\u2022 Demonstrate your track record in past deals or that your current business is mature enough to prove it will work.
\n\t 
\n\t\u2022 Don't talk too much, keep the \u201csimancol\u201d at an optimal level.
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\n\t\u2022 The investor will not only enter the money, he will certainly participate in the decisions and directions of the business; offer a seat on the Board.
\n\t 
\n\t\u2022 Value your team, nobody is so good as to do everything alone.
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\n\t\u2022 Look for contributions other than money, experience contributions, connections and mentoring.
\n\t 
\n\t\u2022 Be humble and be very careful with the arrogance of the know-it-all.
\n\t 
\n\t 
\n\tThe final tip I leave is that investment is a long-term relationship and involves risks for both parties, so the more adjusted and combined, the better.<\/div>\n

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By Jo\u00e3o Kepler, winner of the Microsoft Spark Awards as the best angel investor in 2015 I have spoken in lectures and in several articles about the difficulties entrepreneurs face in finding an Angel Investor in Brazil or even understanding the moment to seek investment. What the entrepreneur needs to know is that he [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8,19],"tags":[],"class_list":["post-2255","post","type-post","status-publish","format-standard","hentry","category-artigos","category-ultimas-noticias"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-14 05:59:02","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/posts\/2255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/comments?post=2255"}],"version-history":[{"count":0,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/posts\/2255\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/media?parent=2255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/categories?post=2255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/tags?post=2255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}