{"id":2503,"date":"2016-03-17T00:00:00","date_gmt":"2016-03-17T00:00:00","guid":{"rendered":"https:\/\/dev.abes.com.br\/?p=2503"},"modified":"2016-03-17T00:00:00","modified_gmt":"2016-03-17T00:00:00","slug":"vendas-convergentes-como-os-canais-podem-faturar-com-os-data-centers-de-proxima-geracao","status":"publish","type":"post","link":"https:\/\/dev.abes.com.br\/en\/vendas-convergentes-como-os-canais-podem-faturar-com-os-data-centers-de-proxima-geracao\/","title":{"rendered":"Converged Sales: how channels can make money with next generation data centers"},"content":{"rendered":"
\n\t\"\"<\/p>\n

\tBy Rodrigo Garcia, Trend Micro Brasil Channel Manager<\/p><\/div>\n

 <\/p>\n

\n\tData centers across the country are transforming before our eyes. Each company's cloud journey is different, but convergence is a common trait. Motivated by the need to reduce complexity and costs for the end customer, the \u201cconverged stack\u201d has become an increasingly popular way to offer pre-configured product packages for specific virtualization use cases.
\n\t 
\n\tEmergence of the stack<\/strong>
\n\t 
\n\tAn evolution in the fundamentals of the expansion and transformation of data centers is in transition, with an increasing demand for workloads to move quickly to the cloud. Data centers need to support this transformation by ensuring that the stacks on which these workloads pass to the cloud are built faster.
\n\t 
\n\tThe journey started with hypervisors installed on physical hardware, but architectures soon became more complex - including networking and storage. Thus, the \u201cconverged\u201d or integrated stack - combines computing, storage and networking in a virtualized silo busting package.
\n\t 
\n\tThe hyper-convergent stack uses software-defined data center technology to further reduce costs and complexity for the end customer. The idea is that the hardware, network, storage, hypervisor, operating system and applications are available in a single black box. It is not surprising that IDC estimates that the global market for converged infrastructure will be worth $17.8 billion dollars by 2016.
\n\t 
\n\tTime for convergent sales<\/strong>
\n\t 
\n\tThe data center revolution driven by virtualization and \u201csoftware-defined\u201d architectures can certainly optimize channel revenue. However, there are security blind spots that cybercriminals are ready to exploit if companies don't install virtual-ready security solutions like Trend Micro's Deep Security.
\n\t 
\n\tThinking about it and knowing that cloud customers increasingly want a simple and integrated solution with a supplier who owns the solution, companies' channels should start moving towards \u201cconvergent sales\u201d.
\n\t 
\n\tThe channel has always had to create its own value to attract customers: now it is possible to provide pre-made virtual packages with all of the above components, in addition to protection from threats, so that customers can move workloads to the stack without worry. with security and compliance.
\n\t 
\n\tThe value that channel partners can deliver to end customers in the cloud era is converging multiple solutions and selling them in one package. The cloud simplified the acquisition of software because the partner takes care directly of the complexity of the solution.
\n\t 
\n\tA "convergent sale" takes this philosophy into the sales process, allowing customers to purchase solutions that are fully integrated in a single package. Channel partners, such as cloud service providers, can take cycles from AWS, Azure, or others, and add an application \/ service, including security, and provide it all as a complete solution for end customers. They "converge" and "sell" integrated solutions, adding their own service offerings.
\n\t 
\n\tThe convergent sales strategy offers partners a complete history: it helps boost their differentiation in the market, expands their portfolio of service offerings; and provides a reason to call customers who are transitioning their workloads to the cloud.
\n\t <\/div>","protected":false},"excerpt":{"rendered":"

By Rodrigo Garcia, Channel Manager at Trend Micro Brazil Data centers across the country are transforming before our eyes. Every company's cloud journey is different, but convergence is a common thread. Motivated by the need to reduce complexity and costs for the end customer, [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8,19],"tags":[],"class_list":["post-2503","post","type-post","status-publish","format-standard","hentry","category-artigos","category-ultimas-noticias"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-14 06:02:15","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/posts\/2503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/comments?post=2503"}],"version-history":[{"count":0,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/posts\/2503\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/media?parent=2503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/categories?post=2503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/tags?post=2503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}