{"id":39134,"date":"2021-09-15T22:04:26","date_gmt":"2021-09-16T01:04:26","guid":{"rendered":"https:\/\/dev.abes.com.br\/?p=39134"},"modified":"2021-09-15T22:04:26","modified_gmt":"2021-09-16T01:04:26","slug":"abes-conference-2021-debate-o-ambiente-de-negocios-na-transformacao-digital-no-seu-segundo-dia","status":"publish","type":"post","link":"https:\/\/dev.abes.com.br\/en\/abes-conference-2021-debate-o-ambiente-de-negocios-na-transformacao-digital-no-seu-segundo-dia\/","title":{"rendered":"ABES Conference 2021 debates the business environment in the digital transformation on its second day"},"content":{"rendered":"<p><i>The third and last day of the event still has registrations available and will talk about the human factor in this innovation for the sector<\/i><\/p>\n<p><strong>S\u00e3o Paulo, September 15, 2021<\/strong> \u2013 The ABES Conference 2021 \u201cExponential waves and digital resilience\u201d had its second day today, Wednesday (15) with the motto \u201cbusiness environment in digital transformation\u201d. The event was attended by Rodrigo Galv\u00e3o, Senior Vice President of Technology at Oracle in Latin America, as the day&#039;s keynote and the executive spoke about ESG&#039;s relationship with digital transformation. The event, which has translation into pounds, still has registrations available for its last day, which will be tomorrow, and will address the human fact when it comes to digital transformation.<\/p>\n<p>The first round table of the meeting discussed the journey to sustainable income in the digital economy. Author of the book \u201cNew Economy: Understand why the entrepreneurial profile is swallowing the traditional Brazilian entrepreneur\u201d and VP of Finance and Strategy at iFood, Diego Barreto highlighted the market opportunities that technology is bringing at the present time. \u201cI think we are living in a magical moment. Brazil has always been very far from the technology development process, but what happens right now is the opposite. For the first time, we are seeing the integration of value chains and technology arrives in a more accessible way, which brings countless advantages for everyone\u201d, explains Barreto. For Fernando Perobelli, Professor at the Faculty of Economics at UFJF, cited some factors that are in evidence at the moment, \u201cthe current economy has shown us that it is increasingly important to seek better working conditions, more security both in the supply of work and for the consumer, employee loyalty and also building a closer relationship with the worker\u201d.<\/p>\n<p>The inclusion was also highlighted by the speakers. Cid Torquato, president of ICOM, highlighted how the pandemic and remote work contributed to the inclusion of people with disabilities. \u201cMany people were unable to leave their homes and were employed, and in some cases their venture took off at this very difficult time for everyone, but which opened doors and opportunities for millions of people\u201d, says the executive. Igor Cordeiro, Director of Public Policies and Sustainability at Facily, highlighted the need for social inclusion, \u201cwe need to build a mechanism where the most popular groups can participate and at the same time be protagonists in this process\u201d.<\/p>\n<p>Thiago Camargo, Prospectiva&#039;s Technology Director and former National Policy Secretary, was the special interviewee of the day and spoke about regulatory efficiency in the technology sector. &quot;As our lives become more digital, the regulation of the digital economy also becomes important, and along with technology, it is a necessary tool for medium and small businesses to become more resilient to the point of not failing during a pandemic \u201d, explains the entrepreneur.<\/p>\n<p>The second panel of the event brought renowned industry leaders to talk about the urgency of tax reform for the current market moment. Jorge Sukarie, VP of ABES&#039; Deliberative Council, \u201cour legal uncertainty is so great that even if we opt for a more conservative option, we are still not absolutely sure that it was the best option for our business\u201d. For Ana Cla\u00fadia Akie Utumi, PhD, CFP\u00ae, TEP\u00ae and Partner at Utumi Advogados, the Brazilian tax bureaucracy is still very complex, \u201ccompanies in Brazil take longer to fulfill their obligations than in other countries\u201d. And according to Washington Coelho, Tax Partner at EY, tax reform is necessary, but the whole process is very difficult. \u201cThe obligations are complex because the system is complex. So there is no way for us to defend a reduction in the course of compliance\u201d, says the executive.<\/p>\n<p>Considered one of the most important and awaited conferences in the industry, the ABES Software Conference is held digital 100%, and will take place until tomorrow, Thursday (16\/9). The meeting had its days divided into themes: digital resilience, business environment and human factor.<\/p>\n<p>This Thursday, the event will be closed by Marcos Pontes, Minister of Science, Technology and Innovation, and the winners of the Ambassador and Protagonist Brazil Award, Digital Country organized by Movimento Brasil, Digital Country that recognizes people who are contributing to the construction of a More Digital and Less Desigual Brazil throughout the year.<\/p>\n<p>In addition, the meeting will also feature the participation of Mariane Guerra, Vice President of HR at ADP SYSTEMS; Danielle Andrade, Head University \u2013 TOTVS, Hugo Tadeu, Professor of Innovation &amp; Digital Transformation and Forecasting at Funda\u00e7\u00e3o Dom Cabral; Sofia Esteves, Chairman of the Board of Grupo Cia de Talentos\/Bettha.com; Jeni Shih, Ecosystem Enablement of IBM Technology Sales in the Americas; Ana Inoue, Superintendent of Ita\u00fa Educa\u00e7\u00e3o e Trabalho; Camila Fernandez Achutti, CEO of Mastertech; Adriano Mussa, PhD, Dean &amp; Partner at Saint Paul Business School and LIT; and Sergio Paulo Gallinfo, President of Brasscom.<\/p>\n<p>To follow the next days of the event, access: <a href=\"https:\/\/www.abesdigital.org.br\/\">https:\/\/www.abesdigital.org.br\/<\/a><\/p>\n<p><strong>About ABES<\/strong><\/p>\n<p>ABES, Brazilian Association of Software Companies, aims to contribute to the construction of a more digital and less unequal Brazil, in which information technology plays a fundamental role in the democratization of knowledge and the creation of new opportunities for all. In this sense, it aims to ensure a business environment conducive to innovation, ethical, dynamic, sustainable and globally competitive, always aligned with its mission to connect, guide, protect and develop the Brazilian information technology market.<\/p>\n<p>In line with its purpose, ABES launched the \u201cMobilization for the Reduction of Inequality\u201d in partnership with ReUrbi and the Third Sector Observatory, and with the support of Weber Shandwick, whose objective is to support social inclusion projects that promote training in the area. digital, through the resources obtained by recycling IT equipment discarded by companies. This initiative is in line with recent discussions at the climate summit, and in line with the 8 Sustainable Development Goals (SDGs) of the United Nations Global Compact, and the best ESG (Environment, Social, Governance) practices . To participate in this mobilization, go to: <a href=\"https:\/\/dev.abes.com.br\/en\/mobilizacao-para-a-reducao-da-desigualdade-no-brasil\/\">https:\/\/dev.abes.com.br\/mobilizacao-para-a-reducao-da-desigualdade-no-brasil\/<\/a><\/p>\n<p>Currently, ABES represents approximately 2,000 companies, 77% of which are micro and small, which account for around 85% of the revenue of the software and services segment in Brazil, distributed in 24 Brazilian states and the Federal District, responsible for generating around 210,000 direct jobs and annual sales of around R$ 80 billion in 2020.<\/p>\n<p><strong>Access the ABES Portal<\/strong> &#8211; <a href=\"https:\/\/www.abes.org.br\">https:\/\/www.abes.org.br<\/a> or contact the Relationship Center: +55 (11) 2161-2833.<\/p>\n<p><strong>Press contacts:<\/strong><\/p>\n<p><strong>ABES<\/strong><\/p>\n<p>Weber Shandwick Brazil \u2013 abes@webershandwick.com<\/p>\n<p>Janahina Rodrigues \u2013 +55 (11) 3027-0271<\/p>\n<p>Paula Boracini - +55 (11) 98415-0314<\/p>","protected":false},"excerpt":{"rendered":"<p>Third and final day of the event, registration is still available and will talk about the human factor in this innovation for the sector S\u00e3o Paulo, September 15, 2021 \u2013 The ABES Conference 2021 \u201cExponential waves and digital resilience\u201d had its second day today, Wednesday (15) with the motto \u201cbusiness environment in digital transformation\u201d. O [\u2026]<\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-39134","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-13 04:16:59","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/posts\/39134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/comments?post=39134"}],"version-history":[{"count":1,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/posts\/39134\/revisions"}],"predecessor-version":[{"id":39135,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/posts\/39134\/revisions\/39135"}],"wp:attachment":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/media?parent=39134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/categories?post=39134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/tags?post=39134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}