{"id":64208,"date":"2023-06-20T07:42:58","date_gmt":"2023-06-20T10:42:58","guid":{"rendered":"https:\/\/dev.abes.com.br\/?p=64208"},"modified":"2023-06-25T18:48:11","modified_gmt":"2023-06-25T21:48:11","slug":"64208-2","status":"publish","type":"post","link":"https:\/\/dev.abes.com.br\/en\/64208-2\/","title":{"rendered":"People management is more complex and relevant"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-64210 alignleft\" src=\"https:\/\/dev.abes.com.br\/wp-content\/uploads\/2023\/06\/Foto-Ary-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" \/>*By Ary Siveira Bueno<\/p>\n<p>Three facts led me to bring this <strong>disquieting<\/strong> theme; two are recent and one is from 2022.<strong>\u00a0<\/strong><\/p>\n<p><strong>FACT I<\/strong><strong>\u00a0<\/strong><\/p>\n<p>In 2022, the HR Director of the Suzano Group at the time, Argentino Oliveira, posted the content below on his LinkedIn, which featured interesting comments.<\/p>\n<p><em>\u201cIn 2006, \u201cPassion for Winning\u201d, by Jack Welch, former CEO of General Electrics, was published, a book that made many people&#039;s minds about performance evaluation.<\/em><em><br \/>\nWelch&#039;s model, later restructured as the \u201cnine-box GE-McKinsey\u201d, is based on the so-called \u201cvitality curve\u201d, or \u201cyank and rank\u201d. Generally speaking, the lowest performing 10% managers are fired every 6 months or a year, and the best 20% managers in the company are rewarded with bonuses and company stock.<\/em><\/p>\n<p>In 21 years of its application at GE, the number of employees has dropped from about 400,000 to 200,000\u201d. <a href=\"https:\/\/www.linkedin.com\/posts\/argentinooliveira_welch-suzano-desenvolvimento-activity-6884477367536898048-yKZh?utm_source=share&amp;utm_medium=member_desktop\"><em>access in full<\/em><\/a><em>.<\/em><\/p>\n<p><strong>FACT II<\/strong><strong>\u00a0<\/strong><\/p>\n<p><em>\u201cResearch by Infojobs and Grupo Top RH reveals that <strong>58,3%<\/strong> of professionals feel less productive at the end of a face-to-face work day, while <strong>21,3%<\/strong> feel more productive. For <strong>64,4%<\/strong> of respondents, their quality of life worsened when returning to the office.<\/em><em>\u00a0<\/em><\/p>\n<p><strong><em>Culture and engagement at home office?<\/em><\/strong><strong><em>\u00a0<\/em><\/strong><\/p>\n<p><em>Despite leaders&#039; fears that remote work could harm company culture, <strong>45,8%<\/strong> say they completely disagree with this.<\/em><em>\u00a0<\/em><\/p>\n<p><em>For more home office days, <strong>85%<\/strong> of professionals would change jobs.<\/em><em>\u00a0<\/em><\/p>\n<p><em>Most feel that going back to the office is <strong>any less<\/strong> productive and <strong>worsens<\/strong> the quality of life\u201d.<\/em><em>\u00a0<\/em><\/p>\n<p><strong>Source: <\/strong><a href=\"https:\/\/forbes.com.br\/carreira\/2023\/05\/por-mais-dias-de-home-office-85-dos-profissionais-trocariam-de-emprego\/\"><strong>forbes\/career<\/strong><\/a><\/p>\n<p><strong>FACT III<\/strong><strong>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.gartner.com\/en\/articles\/employees-seek-personal-value-and-purpose-at-work-be-prepared-to-deliver\">Gartner article<\/a> of 03\/29\/23 by Jordan Turner, with the title:<\/p>\n<p>Employees seek personal value and purpose at work. Be prepared to deliver.<\/p>\n<p><strong>I reproduce excerpts from the article, which provokes reflection:<\/strong><strong>\u00a0<\/strong><\/p>\n<p><em>&quot;In between\u00a0<\/em><a href=\"https:\/\/www.gartner.com\/en\/articles\/the-empathetic-leaders-guide-to-layoffs\"><strong><em>layoffs<\/em><\/strong><\/a><em>\u00a0and employees leaving their jobs in large numbers, it is clear that the management principles underlying the employee value proposition (EVP) are outdated\u201d.\u00a0<\/em><em>\u00a0<\/em><\/p>\n<p><em>\u201cThe intention to leave or stay in a job is just one of the things people are questioning as part of the larger human story we are living through,\u201d<\/em> says Caitlin Duffy, research director at Gartner&#039;s HR practice.<\/p>\n<p><em>\u201cYou could call it the &#039;Great Reflection.&#039; \u2026.It is essential to deliver value and purpose.\u201d\u00a0<\/em><em>\u00a0<\/em><\/p>\n<p><em>\u201cThe past three years have been a catalyst for elevating personal purpose and values. Unfortunately, while 82% of employees say it is important for their organization to see them as people, not just employees, only 45% of employees believe that their organization actually sees them that way.\u201d\u00a0<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-64209 aligncenter\" src=\"https:\/\/dev.abes.com.br\/wp-content\/uploads\/2023\/06\/FOTO-1-300x256.jpg\" alt=\"\" width=\"300\" height=\"256\" srcset=\"https:\/\/dev.abes.com.br\/wp-content\/uploads\/2023\/06\/FOTO-1-300x256.jpg 300w, https:\/\/dev.abes.com.br\/wp-content\/uploads\/2023\/06\/FOTO-1-14x12.jpg 14w, https:\/\/dev.abes.com.br\/wp-content\/uploads\/2023\/06\/FOTO-1.jpg 456w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Why is this change happening?<\/strong><\/p>\n<p>The pandemic and subsequent economic and political volatility have forced everyone to examine their choices about how to spend their time, energy and social capital.<\/p>\n<p>Employees seek to get more value out of their jobs. Gartner calls this <em>\u201cThe Human Deal\u201d,<\/em> which has five components:<\/p>\n<ul>\n<li><strong>Deeper connections.\u00a0<\/strong>Feeling understood through family and community connections, not just work relationships.<\/li>\n<\/ul>\n<ul>\n<li><strong>Radical flexibility.\u00a0<\/strong>Feeling autonomous in all aspects of work, not just when and where it is done.<\/li>\n<\/ul>\n<ul>\n<li><strong>Personal growth.\u00a0<\/strong>Feel valued for growing as a person, not just as a professional.<\/li>\n<\/ul>\n<ul>\n<li><strong>Holistic wellness.\u00a0<\/strong>Feel cared for by ensuring holistic wellness offerings are used, not just available.<\/li>\n<\/ul>\n<ul>\n<li><strong>Shared purpose.\u00a0<\/strong>Feeling invested in the organization by taking concrete action on purpose, not just through corporate statements.<\/li>\n<\/ul>\n<p><strong>In short:<\/strong> people seek purpose in their lives \u2013 and that includes work. The more an employer limits the things that create that sense of purpose, the less likely employees are to stay in their jobs. The era of the employment contract, in which the worker provided services only in exchange for monetary compensation, is over. Employees now expect deeper relationships, a strong sense of community, and purpose-driven work.<\/p>\n<p><strong>How to make your EVP more human-centric<\/strong><\/p>\n<p>Gartner research shows that a human-centric approach, which gives people more control over their work and work environment, also makes them more productive. But it requires employers to rethink their approach. As with all fundamentally transformative strategies, this will require strategic commitment, leadership, culture development, and carefully applied technology.<\/p>\n<p>This is a general shift in performance management that goes beyond just measuring employee outcomes to reflect more context and empathy.<\/p>\n<p><strong>MY OBSERVATIONS<\/strong><strong>\u00a0<\/strong><\/p>\n<ul>\n<li>O <strong>title<\/strong> gives <em>newsletter <\/em>is <strong>I believe<\/strong> that you too <strong>agree <\/strong>with the <strong>affirmation <\/strong>of the title;<\/li>\n<\/ul>\n<ul>\n<li>I consider <strong>to do<\/strong> one <strong>good<\/strong> People management, <strong>something <\/strong>complex and challenging;<\/li>\n<\/ul>\n<ul>\n<li>Communication and Endomarketing <strong>quality<\/strong> and robustness, are essential, to make <strong>front<\/strong> to the theme;<\/li>\n<\/ul>\n<ul>\n<li>At\u00a0<strong>ASPR\u00a0<\/strong>we replaced it a long time ago\u00a0<strong>expression<\/strong>contributors by\u00a0<strong>professionals\u00a0<\/strong>and\u00a0<strong>we opted<\/strong>\u00a0right at the beginning of the pandemic by Home Office with\u00a0<strong>free ride<\/strong>\u00a0to the office, to\u00a0<strong>some\u00a0<\/strong>works and meetings with clients.<\/li>\n<\/ul>\n<p>The three <strong>FACTS<\/strong> highlighted above, are a small <strong>sample<\/strong> of the reality that <strong>we experienced<\/strong>. However they are many, relevant and all <strong>must<\/strong> be considered <strong>to have<\/strong> Good People Management.<\/p>\n<p><strong>INQUIRING<\/strong><\/p>\n<p>We know that <strong>good<\/strong> solutions to problems <strong>and\/or<\/strong> for any demands, <strong>start<\/strong> for diagnosing them <strong>very good.<\/strong><strong>\u00a0<\/strong><\/p>\n<p>for you, on <strong>application<\/strong> of the paragraph above, <strong>which<\/strong> aspects, levels of care\/concerns and scope if <strong>he must<\/strong> have to <strong>to meet<\/strong>, give good answers, to the <strong>theme<\/strong> of that <em>newsletter<\/em> that I bring to <strong>reflection?<\/strong><\/p>\n<p>*Ary Silveira Bueno, Founder and Director of ASPR and President of Sineco do Brasil Digital para Todos<\/p>\n<p><strong><em>Notice:<\/em><\/strong><em>\u00a0The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Ary Silveira Bueno<br \/>\nFounder and Director of ASPR and President of Sineco do Brasil Digital para Todos<\/p>","protected":false},"author":10,"featured_media":64211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8,19],"tags":[],"class_list":["post-64208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-ultimas-noticias"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-13 05:29:46","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/posts\/64208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/comments?post=64208"}],"version-history":[{"count":4,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/posts\/64208\/revisions"}],"predecessor-version":[{"id":64340,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/posts\/64208\/revisions\/64340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/media\/64211"}],"wp:attachment":[{"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/media?parent=64208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/categories?post=64208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.abes.com.br\/en\/wp-json\/wp\/v2\/tags?post=64208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}