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Marketing principles digital

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Learn the principles of digital marketing and help develop your company or career.

Master the basics of digital marketing with our free course accredited by the Interactive Advertising Bureau. The 24 modules that make up the course were created by Google trainers and include a series of practical exercises and real-life examples that will help you move from theory to action.

Program Content:

  • Create an online presence for a business
  • Help people find a business on the web
  • Reach more people locally or on mobile devices
  • Reach more customers with advertising
  • How to Track and Measure Web Traffic
  • Sell products or services online
  • How to globalize a company

When you complete this course, you'll earn a badge to showcase your new skills on your Skillshop and LinkedIn profile.

Workload:
40 hours

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Google / Itaqui Institute / I Capacito

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